Marketing and
building are the
same thing.
a small studio of operators
The five we work from.
- 01
Owned context, not rented black boxes
Files you control. Models that work for you. Nothing falls apart when an API changes its price.
- 02
Making the spec IS doing the work
The decision file, the research note, the commit message — that's the leverage. Output downstream of that is mostly automatic.
- 03
Discovery is the product
We get shallow output for a long time unless we work hard on the core. The discovery process is what people actually want access to.
- 04
Constraint is liberation
An 8.5x11 page felt liberating because of the constraint. Infinite canvas paralyzes. We pick the smallest container that holds the idea.
- 05
Walk the walk on owned surfaces
Newsletter from the terminal. Site from a git push. We don't ship a workflow we wouldn't run ourselves.
Marketing & growth work, run by AI agents.
We run a small studio in San Francisco. Our work is built on Main Branch, our open-source engine for giving AI agents real context about a business.
If you want to talk to us about working together, you can find us through Main Branch.